Size Matters – The Case of the Missing Sausage…
As the Bargain Hunting Momma, being a savvy shopper is always on my mind. So a recent trip to the grocery store has fired me up. Food producers are pulling a fast one on consumers and in retaliation, I am starting a new regular series called: Incredibly Shrinking Products
False advertising – shrinkage – downsizing – whatever you want to call it – as a mom and primary grocery shopper in my home, I am an angry and disappointed shopper.
What is Going On?
There is a growing practice going on in grocery stores across the country that feels a lot like a rip off – getting LESS of a product while paying the same price. They call in shrinkage – I call it dishonest. Consumers are left feeling cheated and I don’t care where you’re from, getting less of something while paying the same price is not cool. We all work hard for our money and do our best to so get the most bang for our buck.
The companies are doing it a sneaky way, hoping that no one will notice. The changes are subtle and the packaging stays the same and unless you are a very observant shopper, most people really don’t even notice. It’s a marketing technique called “downsizing,” a way of passing on a price increase without technically raising the price. They are basically hiding a price increase by shrinking the size of the product. Shame on you! Wrong. Wrong. Wrong.
Well this Bargain Hunting Momma has had enough – My new investigative series will aim to expose the shrinkage and educate my readers. While we likely won’t stop buying the products we like, we at least deserve the right to know!
Investigation #1: The Case of the Missing Sausage
PRODUCT : Schneiders Oktoberfest Sausages
THEN – 5 sausages 450g
each sausage = 90 grams
Bright Red packaging
NOW – 4 sausages 375 g
each sausage = 93.75 grams
Orangish red packaging
$ PRICE – THE SAME
The Verdict: Sneaky sneaky sneaky.
Same price, less product = RIP OFF!
WHAT DO YOU THINK??
- Have you noticed?
- Are you mad?
- Do you care?
- Please share your stories and send me your examples!