Apple’s iPhone recycling program expands to Canada
Today, Apple announced that iPhone loving Canadians will be able to trade in their old iPhones at an Apple store for a credit of up to $275 toward a new model. Apple’s iPhone reuse and recycling program is now available in Canada after launching a similar program in the U.S. in August 2013. The move seems like a clever move for Apple to retain customers as newer models come out.
Apple had previously allowed Canadians to mail their old Apple devices to the company for recycling, but did not provide a credit or other incentive.
The new program will work like this:
- Customers can bring their old phone to an Apple store
- Staff will determine on the spot the amount of the credit based on a) the model and b) condition of the phone
- The maximum amount available will be $275.
What is Eligible?
Customers can bring in phones that aren’t working. Both personal and business customers are eligible.
Apple bills the program as “an affordable way to upgrade to a new iPhone.”Previously, Apple allowed Canadians to mail their old Apple devices to the company for recycling, but did not provide a credit or other incentive.
Apple says the old phones will be handled by a company called Brightstar Corp., a mobile phone distributor that determines whether the device should be refurbished, resold or recycled.